Today, digital presence has evolved into a significant privilege. A single search result can leave an imprint, whether positive or negative, on your brand. The platform, like Yelp, serves well in such situations.
Every business owner desires to thrive in the market, but sometimes, the immoral influences impact their reputation. These unfavorable influences can be caused by a rival or a person who wants to convey false information regarding your brand. They can leave a misleading, no rating, or low rating review on sites such as Yelp Business Page.
Being a high authority site, Yelp ranks among the top Google SERPs. When potential customers Google your business, a Yelp page with unfavorable reviews may appear at the top, discouraging them and overshadowing your brand's reputation, before they even reach your website. In this blog, we will discuss how to suppress the Yelp business link from the search engine results page (SERP).
Founded in 2004, Yelp is one of the most popular online review platforms. It connects people with local businesses and allows users to leave reviews or feedback, upload pictures, and rate businesses of various niches. With millions of monthly visitors and a high domain authority, Yelp pages often rank at the top of Google SERPs.
Sometimes, business owners put their all into satisfying their customers, but one wrong review demolishes it all.
Yelp was designed to connect customers with local businesses. Regardless, for many business owners, the platform has become more of a liability than an asset. People misuse this platform by posting spammy reviews to degrade your brand’s reputation.
According to the 2021 PowerReviews report, when people want to avail any product or services from your business, over 99.9% of consumers read reviews. Moreover, 96% of customers look for negative reviews first. While in 2018, this figure was 85%.
1. Add & Optimize a Review Page to Website
The smartest strategy is to add a review page to your website, including testimonials from your clients, and optimize it using appropriate SEO measures. In this way, you can outrank Yelp. You can also include sections such as Why customers choose services.
2. Create and Optimize Business Listings
Start creating business listings on high authority sites to diversify your online presence. Some business listing sites allow brand-based listing of local businesses. Fulfill all content requirements when creating a business listing. These platforms have significant domain authority and can rank higher, surpassing the Yelp link when optimized with accurate business details, keywords, and positive reviews.
3. Push Positive Content Higher
One of the most satisfactory guidelines of Google is that it prioritizes fresh, authoritative, and relevant content. Put efforts into building quality backlinks, complete your on-page, and start posting positive mentions and optimizing posts to rank higher.
4. Start with the High Authorities Link Building
Publishing guest posts on credible industry websites not only positions you as an expert but also generates authority backlinks that improve your search visibility. Consider creating positive links by using blog, article, and press release submissions. Over time, this pushes down negative Yelp listings while strengthening your brand’s credibility.
5. Add Reviews on High-Authority Platforms
Encourage your reliable customers to review you on high authority websites. The sites such as Clutch, Google Business Profile, Trustpilot, Sitejabber, etc, have significant domain authority and can rank above Yelp. This procedure can bury Yelp links, leaving a positive impression on your audience.
6. Hire Professionals for Online Reputation Management
When you are done with above-mentioned efforts and still witness no result. ORM professionals have got you covered. Hiring professionals to manage your online reputation might be a smart move.
At AM Web Insights, we have hands-on experience in dealing with such crises. We will protect your brand from getting degraded by following result-driven approaches such as suppressing harmful search results, monitoring brand mentions, and enhancing your online presence.
The extremely strong domain authority of Yelp helps it in indexing and ranking its listing easily by Google. Some business owners ask: 'Can I delete my Yelp page?' The short answer is no, not always. Yelp does not allow businesses to simply remove a listing, but there are some other ways. You do have options like marking as permanently closed, reporting inaccuracies, or exploring legal actions. Here are two direct strategies that might help you suppress or remove links:
If you’ve tried both methods and are still not seeing results, we’re here to assist you. Rely on our expert team, which has years of experience in managing online reputations. We will monitor, influence, and shape the public perception of your brand, helping you build a positive reputation while suppressing any negative or misleading information.
An undetermined brand image influenced by one spammy review can make business management challenging for you. A low-rated Yelp page can’t disappear overnight, but with consistent SEO, content creation, and reputation management, business owners can make it possible.
Your potential customers deserve to see an accurate, positive reflection of your business. By suppressing Yelp results and promoting credible platforms, you can safeguard your reputation and drive more meaningful engagement.
If a Yelp link is damaging your business and you’re unsure how to handle it, don’t go through it alone. At AM Web Insights, we specialize in online reputation management for various business domains or niche.
From suppressing negative search results to boosting your brand visibility, we are here to help with tailored solutions, protecting your reputation, and helping you win customer trust. Contact our professional today, and we’ll ensure that your customers see positive and accurate information when they search your business name.